image of team looking at a computer screen, with words "marketing and environmental sustainability". beside words is a hand with green paint holding leaf

Environmental Sustainability & Marketing: A New Era of Consumerism

Environmental sustainability is the new brand battleground. The new era of consumerism is approaching. Within this new climate, a company’s sustainability is becoming crucial in defining how consumers perceive them. Environmental sustainability can be defined in many ways, but one that applies well to brands is sustainability which aims to provide for the needs of …

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